60 to 90 millimeters of rain fell on Bordeaux in the last week of August 2025, rewriting a vintage critics had already written off. The wines came out saline and chalky — what Cheval Blanc’s Pierre-Olivier Clouet called “2010 without the alcohol.” James Suckling places the best 2025s at the level of 2019 and 2016. The May–June 2026 campaign that releases them is the one that decides whether En Primeur survives 2024’s collapse.
Consumer Behavior
The 2025 Burgundy harvest produced stunning whites and almost nothing to put them in. Allocations are tightening, cellars are thin, and the shelf is not refilling.
Portuguese red wines from the Douro, Dão, and Alentejo offer depth and complexity that rivals France and Italy at a fraction of the price. The tariffs just removed the last excuse not to look.
The American wine industry lost a winery a day in 2025. Behind the closures, a structural reckoning that may reshape the business for a generation.
Wine tells you less about its contents than orange juice. The EU now mandates full ingredient disclosure. The United States has not followed, and the gap is widening.
A 15% tariff compounds at every tier of distribution. TERROIR examines how wine tariffs are reshaping prices, consumer habits, and the wines themselves.