A flat 15 percent tariff, a weak dollar, and softening American demand pulled Italy’s wine exports down $340 million in 2025. Where the losses landed, why Germany held firm, and the new map Italian producers are drawing.
More From TERROIR
Free from TERROIR
Which vintages should you actually buy? Get The Vintage Chart — 15 benchmark regions, a decade, one page.
Explore TERROIR
Three ways to deepen your wine knowledge
Reference
The Atlas
Navigate the world’s wine regions with our comprehensive guide to terroir, grape varieties, and appellations.
Curated
The Cellar
Monthly wine selections at every price point, chosen for character, value, and a sense of place.
Intelligence
The Yield
Vintage reports, harvest data, and market intelligence from the world’s most important wine regions.
Weekly Newsletter
Dispatches from the vineyard floor, Every Thursday
Field reporting from the wine world — regions, vintages, and the bottles worth knowing about.
- Region deep-dives & vintage reporting
- Bottles worth opening (and a few worth cellaring)
- The producers, places, and stories shaping today’s wine
Every Thursday
The TERROIR Letter
Wine reporting worth reading, delivered weekly. Unsubscribe anytime.

