A flat 15 percent tariff, a weak dollar, and softening American demand pulled Italy’s wine exports down $340 million in 2025. Where the losses landed, why Germany held firm, and the new map Italian producers are drawing.
Wine Tariffs
Portuguese red wines from the Douro, Dão, and Alentejo offer depth and complexity that rivals France and Italy at a fraction of the price. The tariffs just removed the last excuse not to look.
The American wine industry lost a winery a day in 2025. Behind the closures, a structural reckoning that may reshape the business for a generation.
A 15% tariff compounds at every tier of distribution. TERROIR examines how wine tariffs are reshaping prices, consumer habits, and the wines themselves.